|Toyota of Tampa Bay|
|In This Issue|
Toyota of Tampa Bay is committed to providing the best possible car buying experience to each and every customer. Part of this commitment includes being here when your Toyota needs maintenance.
That’s why every new Toyota comes standard with ToyotaCare worry-free maintenance plan. Your new Toyota is covered for 2 years/25,000 miles.
It’s complimentary, and it’s just our way of saying thanks for being a Toyota Customer.
Monday, September 23rd, 2013
(2014 Toyota Corolla Right Above)
Technology Takes Center Stage in both the Vehicle and Advertising Platforms
The world’s best-selling vehicle nameplate of all time is about to take drivers to new places. When the 2014 Toyota Corolla hits dealer showrooms this fall, the accompanying marketing campaign will showcase the car’s upgraded technology and elevated styling—inside and out. The marketing campaign aims to reach the Millennial generation while still appealing to the baby boomer audience that has made the model so popular through the years.
Developed in partnership with Saatchi & Saatchi LA, the campaign’s theme is “Elevate.” Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first “real” car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.
The primary broadcast spot of the campaign, “Style Never Goes Out of Style,” focuses heavily on pop culture, especially music and dance, and spans five decades, starting in the late 1960s (coordinated with Corolla’s U.S. launch in 1968) and continuing through the present day. The music video-inspired commercials feature an original track by Shy Kidx and the “Elevated” dance choreographed for the campaign by Vincent Patterson and Tony Testa.
“The ‘Elevate’ campaign speaks to the evolution of the Corolla and Toyota’s commitment to delivering exciting products that engage consumers in new ways,” said Ed Laukes, vice president of marketing communications, Toyota Motor Sales, U.S.A., Inc. “We’re thrilled to debut a fun campaign that reaches a younger audience through social, digital and mobile elements that convey the Corolla’s elevated design.”
The all-new 2014 Corolla made its global debut on June 6 at an invite-only event in Santa Monica, Calif. The extravaganza celebrated the iconic compact vehicle with nearly 50 years of success and nearly 40 million Corollas sold worldwide.
The 2014 launch represents a dramatic restyling for the 11th generation Corolla. The next generation Corolla makes a stronger design statement, with more dynamic exterior styling, spacious interior and greater sense of craftsmanship. The vehicle’s technology offerings have been elevated as well, including standard LED headlamps, Bluetooth audio and available Smart Key System with push-button start.
The vehicle and its corresponding campaign continue the recent momentum set forth by design-focused product launches and build on Toyota’s new Let’s Go Places brand direction.
In-cinema ads will feature a Shazam experience and sweepstakes opportunity.
Print and Digital
Unique Out of Home
Source: [Toyota Pressroom]Monday, September 23rd, 2013
When Toyota’s Buffalo, West Virginia engine plant began production in 1998, maintenance team member Eric Cline knew they’d build a lot of engines for Toyotas driven by customers all across the country. Fifteen years later, Toyota Motor Manufacturing West Virginia (TMMWV) has built over 10 million powertrain (engines and transmissions), and today, Toyota is investing a combined $102 million in manufacturing facilities to meet increased consumer demand for Toyotas and the engines that power them.
Toyota announced it will increase 6-speed automatic transmission assembly and machining capacity by 20,000 per month in early 2015 at its Buffalo powertrain plant and Bodine Aluminum casting facilities in Missouri and Tennessee. This project will create more than 100 jobs.
This $90 million boost to Toyota Motor Manufacturing West Virginia, Inc. (TMMWV) will raise total plant investment to more than $1.4 billion and create about 80 jobs. TMMWV currently produces 500,000 transmissions per year, and today’s news will increase production to 740,000 transmissions per year starting in 2015.
“This capacity increase helps us meet growing North American demand and is a part of our localization strategy to ‘build where we sell,’” said Millie Marshall, TMMWV senior vice president of manufacturing and administration. “This latest investment helps us better serve our North American customers and prepares us for an even brighter future.”
TMMWV employs 1,300 team members and builds 6-speed transmissions for the Avalon, Camry, Highlander, Lexus RX350, Sienna and Venza. From Mississippi to Indiana and in between, all of these cars are built in North America.
“Toyota Motor Manufacturing West Virginia has been a dedicated corporate citizen for more than 15 years, and with today’s announcement has expanded eight times since first opening. This continued growth is a testament to the hard-working Toyota team members who have committed themselves to producing quality powertrain at the Buffalo plant,” said West Virginia Governor Earl Ray Tomblin. “The company’s continued investment in the Mountain State is also a testament to the business climate we’ve worked hard to create – one that encourages companies to expand, innovate, and create new jobs. On behalf of all West Virginians, I thank Toyota for the company’s continued confidence in our workforce.”
Bodine Aluminum, a Toyota casting part manufacturing facility, will invest $11 million at its Troy, Mo. plant and $1 million in Jackson, Tenn. to provide transmission cases and housing parts to Toyota West Virginia. Bodine’s total investment is more than $650 million and employs nearly 1,100 at its three locations. This project will create 25 jobs in Missouri.
“This expansion at Bodine Aluminum’s facility in Troy marks another important milestone for Bodine and Toyota, for this community, and for Missouri’s resurgent automotive manufacturing industry,” Missouri Governor Jay Nixon said. “As a state, we will keep pursuing proven, fiscally responsible policies and making smart, strategic investments to move this industry and our economy forward, so that auto industry jobs in Troy and throughout Missouri can continue to grow.”
The announcement represents Toyota’s eleventh manufacturing investment in North America over the past 21 months that now totals more than $2.1 billion and represents more than 4,000 jobs created.
Source: [Toyota Pressroom]
Monday, September 23rd, 2013
Toyota Division posted August 2013 sales of 201,745 units, up 18.4 percent year-over-year on a DSR basis. Volume wise, Toyota division sales increased 22.8 percent compared to August 2012.
“The auto industry continues to be a bright spot in the economic recovery,” said Bill Fay, Toyota division group vice president and general manager. “August capped a great summer for new vehicle sales, and it was Toyota’s best month in more than five years.”
Lexus reported August 2013 sales of 29,792 units, a year-over-year increase of 18.5 percent on a DSR basis and 22.9 percent on a raw volume basis.
“August has traditionally been a big sales month for us and our Lexus dealers made it happen again, reaching a new high for the year,” said Steve Hearne, Lexus vice president sales and dealer development. “Sales of the new IS sport sedan more than doubled and continues to bring new buyers into Lexus showrooms.”
• Toyota division No. 1 retail brand for sixth consecutive month
• Camry best-selling car in America with sales of nearly 45,000 units
• Prius family up 30 percent with best-ever August
• TMS hybrid sales increase 34 percent with more than 60 percent market share
• All-new Avalon posts triple-digit gains for sixth consecutive month in a row
• All-new RAV4 sales up 50 percent
• Sienna up 23 percent
• Tacoma leads pickup sales with 25 percent increase
• All-new Lexus IS up 87 percent
• Lexus ES luxury passenger car leader with sales of more than 7,600 units
• Lexus GS up 22 percent
• Lexus RX leads luxury utility vehicle segment with sales of more than 11,400 units
Source: [Toyota Pressroom]
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