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Archive for November, 2013

Toyota Earns Best Brand Award and Six Category Honors from Kelley Blue Book’s 2014 Best Resale Value Awards

Wednesday, November 20th, 2013

 

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  • Toyota Wins Six Vehicle Categories
  • Third Straight Best Resale Brand Award for Toyota

TORRANCE, Calif., (Nov. 18, 2013) – Kelley Blue Book’s editors awarded Toyota the 2014 Best Brand prize as part of the online publication’s (www.kbb.com) 2014 Best Resale Value Awards.  These awards recognize vehicles that show less depreciation during the first 5 years of ownership, and thus can represent wiser financial choices for consumer purchase.  Based on Kelley Blue Book’s calculations, on average, a 2014 vehicle will lose 39.7% of its value after five years.  The Kelley Blue Book Best Resale Value Awards recognize overall brand value and model-year vehicle category winners.  In helping Toyota garner top honors with the 2014 Best Brand award, Toyota’s trucks made a strong showing while helping the brand earn awards in six vehicle-segment categories:

  • Mid-size SUV/Crossover:  Toyota FJ Cruiser
  • Full-size SUV/Crossover: Toyota Sequoia
  • Mid-size Pick-up Truck: Toyota Tacoma
  • Full-size Car: Toyota Avalon
  • Full-size Pick-up Truck: Toyota Tundra
  • Minivan/Van: Toyota Sienna

Four models were also named to KBB.com’s list of Top 10 Cars from the 2014 Resale Value Awards. These models were the Toyota FJ Cruiser, Tacoma, Tundra, and 4Runner.

“We are proud that the Toyota brand and six Toyota models were recognized by Kelley Blue Book for their excellent resale value. This key buying criteria is just one of the many reasons consumers return to the Toyota brand”, said Bill Fay, Group Vice President and General Manager of Toyota division.

Kelley Blue Book’s Best Resale Value Awards are in its 12th year and are based on projections from the Kelley Blue Book® Official Residual Value Guide. Kelley Blue Book® Residual Values are established by experienced automotive analysts that review the output from the statistical models built upon millions of transactions.  Vehicles that earn the highest five-year residual values, expressed as a percentage of their original Manufacturer’s Suggested Retail Price (MSRP) are selected for these prestigious awards.  Low-volume vehicles and vehicles with an MSRP of more than $60,000 are excluded from award consideration, except in the luxury and high-performance categories.

Kelley Blue Book reports projections based on current vehicle data, relevant auction transactions, sales data, market conditions for each vehicle, competition within vehicle segments, expectations of the future economy and the combined experience of Kelley Blue Book’s residual analysts.  Residual values reflect projected future auction values for vehicles in average condition with 75,000 miles at the end of a five-year lease or ownership period.  Kelley Blue Book’s residual values are used by manufacturers, banks, financial institutions and the automotive leasing industry.

Media Contacts:
Toyota Product Communications
Craig Taguchi         (310) 468-3282 or craig_taguchi@toyota.com
Moe Durand           (310) 468-1601 or maurice_durand@toyota.comMedia site: http://www.toyotanewsroom.com
Public site: http://www.toyota.comNOTE TO EDITORS: Photos and video to accompany this story are available and can be retrieved in digital form by media without charge at http://www.toyotanewsroom.com.
About Toyota 
Toyota (NYSE:TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants.  There are nearly 1,500 Toyota, Lexus and Scion dealerships in the United States, which sold more than 2 million vehicles in 2012.Toyota directly employs over 31,000 in the United States and its investment here is currently valued at more than $24 billion, including sales and manufacturing operations, research and development, financial services and design. Toyota’s annual purchasing of parts, materials, goods and services from U.S. suppliers totals over $26 billion.For more information about Toyota, visit www.toyota.comwww.toyotanewsroom.com or www.toyotainaction.com.

Posted in Automotive News |

2014 Toyota Corolla at Toyota of Tampa Bay!

Wednesday, November 20th, 2013

TTB Known as one of the most reliable vehicles available, the best-selling Corolla has become an icon and a benchmark.

For 2014, Toyota adds a surprisingly bold design to a legendary blend of quality and reliability. Completely redesigned with a sharper, edgier exterior, the new Corolla aims to stand out and appeal to younger buyers looking for a sensible compact sedan.

Bigger, roomier, and more innovative than ever, the new Corolla includes such features as standard LED headlights – the first compact car in its segment to use them for low and high beams.

It all adds up to a completely new vehicle, one that puts the extra in extraordinary.
The 2014 Toyota Corolla – Coming soon to Toyota of Tampa Bay.

Click here for more details!

 

Posted in Automotive News |

It’s All About the Residuals: 8 Toyota Models Win 2014 ALG Residual Value Awards

Wednesday, November 20th, 2013
Toyota-Morgan Auto NewsLOS ANGELES (Nov. 18, 2013) — In Hollywood, they say it’s all about the residuals.  If you own a Toyota, the same might be said for the car in your driveway.

On the eve of Tinsel Town’s automotive event of the season, Toyota models were awarded 8 Residual Value Awards from ALG, the industry benchmark for residual values and depreciation data.

The annual ALG Residual Value Awards recognize automakers’ outstanding achievements for vehicles that are predicted to retain the highest percentage of their original price after a conventional three-year period.  Awards are given in 24 vehicle categories and also for the two brands with the highest overall predicted residual values among all mainstream and all premium vehicles.

Toyota “thanked the academy” for 8 model-level awards, more than any other auto brand.  Toyota models taking home awards included:

  • Avalon – Fullsize Car
  • Prius C – Alternative Fuel Vehicle
  • Highlander – Midsize Utility Vehicle – 3-Row
  • Sequoia – Fullsize Utility Vehicle
  • FJ Cruiser – Off Road Utility Vehicle
  • Tacoma – Midsize Pickup
  • Land Cruiser – Premium Fullsize Utility Vehicle

“Toyota combines its reputation for rock-solid reliability with very restrained use of incentive support and fleet sales across its lineup,” said Eric Lyman, vice president of editorial for ALG.  “With this strong foundation, Toyota vehicles are always near the top of their segments with regard to residuals.”

“We pride ourselves on offering the highest quality products at a great value to our customers,” said Bill Fay, Toyota group vice president and general manager.  “With some of the best residual values in the industry, Toyota customers can sleep at night knowing that they have made a sound investment.”

Award winners are determined through careful study of the competition in each segment, historical vehicle performance and industry trends.  Vehicle quality, production levels relative to demand, and pricing and marketing strategies represent key factors that impact ALG’s residual value forecasts.

Media Contacts:
Toyota Product Communications
Sam Butto              (310) 468-7728 or sam_butto@toyota.com
Craig Taguchi         (310) 468-3282 or craig_taguchi@toyota.com
Michael Kroll           (310) 468-4782 or michael_kroll@toyota.com

Media site: http://www.toyotanewsroom.com
Public site: http://www.toyota.com

NOTE TO EDITORS: High-resolution images are available for editorial-use only at ToyotaNewsroom.com.

About Toyota
Toyota, the world’s top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants and directly employ nearly 40,000 people. Our 1,800 North American dealerships sold more than 2.3 million cars and trucks in 2012 – and about 80% of all Toyotas sold over the past 20 years are still on the road today. (NYSE:TM) For more information about Toyota, visit www.toyotanewsroom.com.

About ALG
Based in Santa Barbara, California, ALG is a leading provider of data and consulting services to the automotive industry.  ALG publishes the “Automotive Lease Guide” – the standard for residual value projections in North America, and has been forecasting automotive residual values for 50 years in both the US and Canadian markets.  ALG is a subsidiary of TrueCar, Inc.

 Source: [Toyota Media]

Posted in Automotive News |

Integrated Marketing Campaign Elevates 2014 Toyota Corolla to New Heights

Wednesday, November 20th, 2013

(2014 Toyota Corolla Right Above)2014 Toyota Corolla

Technology Takes Center Stage in both the Vehicle and Advertising Platforms

The world’s best-selling vehicle nameplate of all time is about to take drivers to new places. When the 2014 Toyota Corolla hits dealer showrooms this fall, the accompanying marketing campaign will showcase the car’s upgraded technology and elevated styling—inside and out. The marketing campaign aims to reach the Millennial generation while still appealing to the baby boomer audience that has made the model so popular through the years.

Developed in partnership with Saatchi & Saatchi LA, the campaign’s theme is “Elevate.” Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first “real” car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.

The primary broadcast spot of the campaign, “Style Never Goes Out of Style,” focuses heavily on pop culture, especially music and dance, and spans five decades, starting in the late 1960s (coordinated with Corolla’s U.S. launch in 1968) and continuing through the present day. The music video-inspired commercials feature an original track by Shy Kidx and the “Elevated” dance choreographed for the campaign by Vincent Patterson and Tony Testa.

“The ‘Elevate’ campaign speaks to the evolution of the Corolla and Toyota’s commitment to delivering exciting products that engage consumers in new ways,” said Ed Laukes, vice president of marketing communications, Toyota Motor Sales, U.S.A., Inc. “We’re thrilled to debut a fun campaign that reaches a younger audience through social, digital and mobile elements that convey the Corolla’s elevated design.”

The all-new 2014 Corolla made its global debut on June 6 at an invite-only event in Santa Monica, Calif. The extravaganza celebrated the iconic compact vehicle with nearly 50 years of success and nearly 40 million Corollas sold worldwide.

The 2014 launch represents a dramatic restyling for the 11th generation Corolla. The next generation Corolla makes a stronger design statement, with more dynamic exterior styling, spacious interior and greater sense of craftsmanship. The vehicle’s technology offerings have been elevated as well, including standard LED headlamps, Bluetooth audio and available Smart Key System with push-button start.

The vehicle and its corresponding campaign continue the recent momentum set forth by design-focused product launches and build on Toyota’s new Let’s Go Places brand direction.

Broadcast
The campaign rolls out with a lively :60 broadcast spot on top TV shows and in theaters with Corolla models that date back to the 1960s. It takes viewers through five decades of iconic song and dance in the spirit of an epic music video.

In-cinema ads will feature a Shazam experience and sweepstakes opportunity.

Print and Digital
The print advertising depicts crowds of people celebrating the all-new model. Digital highlight videos feature details of the car through entertaining vignettes including battling DJs, a Beatboxer and a hip-hop music producer. Homepage takeovers on several prominent news and pop culture websites provide an in-depth look at the Corolla’s more expressive, chiseled exterior styling and advanced technology.

Unique Out of Home
Billboards and outdoor signs in several major markets, including New York and Los Angeles, will have a built-in NFC chip that launches a virtual test drive with the tap of an NFC-enabled smartphone. A special printing process also enables key features to become illuminated during nighttime hours, showcasing the LED headlights.

Mobile
Mobile-optimized web experiences make shopping for a car more simplified and fun. Mobile iMedia will direct guests to touch.toyota.com/corolla and the “Corolla Touch Drive,” a first-of-its-kind virtual driving experience that highlights features of the car through a simulated test drive on a smartphone. In addition, an iAd-based racing game will keep users engaged through exciting game play and reward them for exploring features of the new Corolla with a free music download.

Social
Custom six-second Vine videos and 15-second Instagram videos will showcase tutorials in dance styles through the decades, including the “Elevated” dance moves featured in the broadcast commercials. Viewers will be encouraged to use the hashtag #CorollaStyle to post user-generated content showcasing their “elevated” style.

Experiential
The all-new 2014 Corolla will be included in a number of ride-and-drive experiences in the coming months that will allow consumers a chance to get behind the wheel and experience the vehicle first-hand. The vehicle will also make appearances at select Toyota-sponsored events and on-site activations.

 

Source: [Toyota Pressroom]

Posted in Automotive News |

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